Photofish - Customize your lure

Try Photofish and create your own unique softbait design! Choose from 25 different jigs and lures for pike, perch, and zander to make your own personalized fishing lure. We offer free shipping on all orders over 450 SEK, and as a bonus, you’ll receive a free lure (a “goodie bag”) with every order.

Since we launched Photofish in 2020, thousands of people have tried our innovative tool. You can design your lures exactly how you want them. Each one is hand-painted to order, and we are the only ones offering this worldwide.

Not sure how it works? No problem! We have simple step-by-step guides link to tutorial > to help you get started. Customize your choices to your preferences and create something unique that either the fish or someone you care about will love.

Share your successful creations with your fishing buddies by easily copying and sending the URL links. Plus, all your designs are saved in your order history, so you can always reorder your best-performing ones with just a click.

We charge a setup fee of 299 SEK, but if you order over 450 SEK, the fee removed!

The delivery time for your Photofish products is between 14-21 business days.

Check out this short video to see how easy it is to get started:

Watch video

Don’t hesitate – start designing for your dream fishing experience or the perfect unique gift for an angler!

We’re so confident you’ll be happy with the result that you’ll get your money back if you’re not satisfied. Design Guarantee 😎

 

Photofish Flatnose Shad 15cm,26g With Built-in Rig - 2-pack

Photofish 🛠 - Customize your lure 😜

179 kr

Photofish Flatnose Shad JR 12,5cm,16g With Built-in Rig - 3-pack

Photofish 🛠 - Customize your lure 😜

179 kr

Photofish Flatnose Mini 9cm,7gr, 10-pack

Photofish 🛠 - Customize your lure 😜

139 kr

Photofish Monkey Frog 15cm,40gr, 2-pack

Photofish 🛠 - Customize your lure 😜

99 kr

Design your Monkey Frog 15cm exactly how you want!

Photofish Flatnose Shad JR 15cm,26g, 2-pack

Photofish 🛠 - Customize your lure 😜

129 kr

Photofish Flatnose Shad 19cm,50gr, 1-pack

Photofish 🛠 - Customize your lure 😜

139 kr

Photofish Flatnose Giant 28cm, 180gr, 1pack

Photofish 🛠 - Customize your lure 😜

299 kr

Photofish Fatnose Shad 23cm,60gr, 1-pack

Photofish 🛠 - Customize your lure 😜

139 kr

Photofish Fatnose Giant 33cm,230gr, 1-pack

Photofish 🛠 - Customize your lure 😜

299 kr

Photofish Flatnose Dragon 27cm,50gr, 1-pack

Photofish 🛠 - Customize your lure 😜

139 kr

Photofish Hooligan Roach Jr 15cm,45gr, 1-pack

Photofish 🛠 - Customize your lure 😜

OlaLures

149 kr

Photofish Hooligan Roach 21cm, 115gr, 1-pack

Photofish 🛠 - Customize your lure 😜

OlaLures

189 kr

Photofish Monkey Brute 17cm,35gr, 3-pack

Photofish 🛠 - Customize your lure 😜

99 kr

Photofish M-WAR Baby Lobster 10cm,10gr, 8-pack

Photofish 🛠 - Customize your lure 😜

89 kr

M-WAR Baby Lobster is a new creaturebait developed by our own designer Edvin Johansson.

Photofish M-WAR Baby Lobster 8cm,8gr, 10-pack

Photofish 🛠 - Customize your lure 😜

89 kr

M-WAR Baby Lobster is a new creaturebait developed by our own designer Edvin Johansson.

Photofish Nettel Juvenile 19cm,25gr, 2-pack

Photofish 🛠 - Customize your lure 😜

Nettel Baits

189 kr

Photofish Shark Shad 20cm,70gr, 1-pack

Photofish 🛠 - Customize your lure 😜

Shark Shad Lures

119 kr

Photofish Köfi Perch #LMAB 18cm,43gr, 2-pack

#lmab

Photofish 🛠 - Customize your lure 😜

159 kr

Photofish Headbanger BangerBug 9cm,8gr, 7-pack

Photofish 🛠 - Customize your lure 😜

99 kr

Photofish Headbanger Bangercraw 9cm,4gr, 7-pack

Photofish 🛠 - Customize your lure 😜

99 kr

Photofish Headbanger Bangerlizard 10,6cm,8gr, 7-pack

Photofish 🛠 - Customize your lure 😜

99 kr

Photofish Monkey Brute Bass 12cm,13gr, 5-pack

Photofish 🛠 - Customize your lure 😜

99 kr

New size of the Monkey Brute, made for zander fishing!